Ecommerce Alliance AG (ISIN DE000A12UK08) is selling its minority stake in The Native Media Inc. to 5EL SA. The Native is a digital brand marketing expert working for well-known businesses in the sports, luxury and consumer goods industries, including the Eurovision Song Contest. Together with The Native’s team, 5EL SA, a holding company listed in Switzerland, will be developed to a leading provider of digital brand marketing campaigns with the latest data technology and content. Ecommerce Alliance (ECA) will receive shares in 5EL SA in return at a value of approximately CHF 800,000. With its wealth of expertise and the reach of ECA service companies and platforms such as PROMIPOOL, Ecommerce Alliance will support the development of 5EL SA in order to run successful brand marketing campaigns in the future.
“We are pleased to cooperate with 5EL SA and are convinced that The Native’s significant potential can now be exploited even more efficiently,” said Daniel Wild, CEO of Ecommerce Alliance AG. He also explained how the sale is in line with the investment strategy: “Once again, it is clear that we have made the right decision to invest in promising young digital companies and turn them into established market players. The Native has its finger on the pulse among millenials thanks to its innovative clients and high-quality products which reflect its image. We are determined to seize the new and exciting opportunities that are opening up for all partners as a result of this transaction”.
