Munich, 11 September 2013 – Ecommerce Alliance AG, which is listed on the Entry Standard of the Frankfurt Stock Exchange (ISIN DE000A1C9YW6 / WKN A1C9YW), has announced the sale of its shares in pauldirekt GmbH. All of the shares in the online shopping club pauldirekt were purchased by getgoods.de AG. The parties agreed not to disclose the purchase price.
The sale of the shares in pauldirekt underlines the intention of Ecommerce Alliance AG to concentrate on the companies in the Mobile and Service segment in its core business. In the process Ecommerce Alliance is making use of the existing synergies in the Group and is accelerating the growth potential of these companies.
“The recent sale of shares in pauldirekt underpins both our clear focus on the Mobile and Service segment and the strategic decision to dispose of one to two associated companies per year,” explained Daniel Wild, Chairman of the Management Board of Ecommerce Alliance AG.
Since the acquisition of the majority shareholding in the wap-telecom Group in the first quarter of 2013, Ecommerce Alliance AG has focused clearly on the growing smartphone and tablet market in Germany and has set itself the goal of becoming the category leader in the smartphone/tablet e-commerce business.
